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Privacy Policy.

We take your data as seriously as we take our clients'. This policy explains what we collect, why, and the rights you have over it.

Last updated · 12 June 2026

This is a template privacy policy provided as a starting point. Please review it with qualified legal counsel and replace the placeholder details before publishing.

1. Who we are

Profit Intelligence (“we”, “us”, “our”) is operated by BY Solutions. This policy applies to this website and to the personal data we process when you contact us, request a demo, or use our platform. For any privacy question, contact us at our contact page.

2. Information we collect

  • Information you give us — name, work email, company, role and any details you include when you submit a form or request a demo.
  • Usage data — how you interact with the website, collected through cookies and similar technologies.
  • Client data — for live clients, the hotel data processed within the platform under a separate data processing agreement.

3. How we use your information

  • To respond to enquiries and schedule demos.
  • To provide, maintain and improve the platform and our services.
  • To send service updates and, where you have opted in, occasional news.
  • To meet our legal and contractual obligations.

4. Legal basis

Depending on the context, we rely on your consent, the performance of a contract, our legitimate interests in running and improving our business, or compliance with a legal obligation.

5. Where your data is stored

Your data is hosted securely within the European Union. Where our AI assistant, Archi, processes data, that processing is hosted in France. We apply appropriate technical and organisational measures to protect it.

6. Sharing

We do not sell your personal data. We share it only with service providers who help us operate, under contract, and where required by law.

7. Retention

We keep personal data only as long as necessary for the purposes described here, or as required by applicable law.

8. Your rights

Subject to applicable law, you may request access to, correction or deletion of your personal data, object to or restrict its processing, and request portability. To exercise any right, contact us.

9. Cookies

We use cookies to operate the site and understand usage. You can control cookies through your browser settings.

10. Changes

We may update this policy from time to time. The “last updated” date above reflects the latest version.

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